In 2013, Cherri Prince left her job as a Senior Vice-President at global ad agency, Leo Burnett to pursue a dream of bringing her beloved family Easter tradition, “planting lollipop seeds”, to families everywhere.
After 20 years creating and researching ad campaigns for clients such as Kellogg’s Rice Krispies, Special K and Luvs Diapers, Cherri had learned a few things about what women and moms really want and need. One research study Cherri led asked moms what was most important to being a “great mom”: 97% of moms agreed that “encouraging kids to be kind and helpful” was very important; and 80% for “creating special family traditions, especially at holidays”.
Once Cherri had her own kids, she began the tradition of “planting” lollipop seeds on the night before Easter – with added meaning. In Cherri’s family, the seeds came from the Easter bunny with simple instructions: do a kind deed for someone in the days leading up to Easter, plant the seeds the night before, and then wake up Easter morning to see how kindness can bloom.
“I knew both from my experience of marketing to moms, and my own personal experience as a mom, that creating fun, memory-making traditions is so important and special. And, when you couple a holiday tradition with a value like kindness—everybody wins.”
Marco’s passion for creativity, and specifically art, started at a young age as a boy in South Africa. He has illustrated several children’s books and written a few as well. Marco and Cherri met in 2010 at the African Creativity Conference in South Africa where Cherri was a speaker. Despite the thousands of miles that separated them, Marco and Cherri used their creativity (and Skype) to collaborate on this book together. Today, Marco lives in Pretoria, South Africa and is an Organizational Development Specialist with more than 20 years experience. He is also a freelance illustrator and looks forward to his next creative challenge – wherever in the world it may be.