Lollipop Seeds that Sprout for Kind Deeds Launches for Easter 2014

TAMPA, FL (March 17, 2014) – As children prepare for the arrival of the Easter Bunny, many parents face the challenge of creating fun activities for their kids that also teach valuable life lessons.  Cherri Prince, formerly SVP at Leo Burnett, comes to the rescue with Lollipop Seeds that Sprout for Kind Deeds™, a product geared toward kids and families to spark the imagination of children and celebrate the magic of kindness.

The Tradition:

According to legend, the tradition of Lollipop Seeds goes back hundreds of years.  It was re-discovered by the Easter Bunny and brought to life by Cherri, who after having her own children, began the tradition of planting Lollipop Seeds the night before Easter to show her children how kindness can bloom through one simple act.

Prior to Easter, children are encouraged to do something kind for someone they know, from sharing a snack to reading to a younger child.  On the night before Easter, they toss the seeds in the grass, make a wish for someone else, then place a marker by the seeds. When they wake on Easter morning, Lollipops will have sprouted, not by water or sun, but by kindness instead.

“My dream was to share our beloved Lollipop Seeds family tradition with families everywhere” said Prince. “I knew from my experience marketing to moms and my own personal experience that creating a fun, memory-making holiday tradition, coupled with a value like kindness, is a winning combination,”  said Cherri Prince, creator and founder of Lollipop Seeds that Sprout for Kind Deeds™.

The Lollipop Seeds Kit priced at $19.95 comes with 2 seed packets, seed markers and an illustrated Keepsake book authored by Prince. Visit: (

About Cherri Prince:

Prince is a brand development consultant and keynote speaker who helps clients unlock brand potential through insights, innovation and ideas among female consumers. Prince was formerly co-founder of LeoShe, an agency within Leo Burnett focused on leading new thinking on growing brands with women and moms.  After 20 years creating ad campaigns for Kellogg’s and Procter and Gamble, Cherri developed best practice solutions to mom’s marketing.  Through her leadership roles, Cherri honed unique strategies to challenge how marketers think about female-relevant topics.

One research study Cherri led about what’s most important about being a “great mom”, showed that “encouraging kids to be kind” and “creating special family holiday traditions” were top on the list.